About

Digital Transformation • UX & Service Design • B2B/B2B2C Product Strategy • Platforms • AI-enabled experiences

Senior Digital Product & Transformation Lead with 10+ years' experience leading complex B2B and B2B2C products, platforms and digital services across web, mobile and emerging AI-enabled experiences. Combining product strategy, UX/service design and delivery leadership  to turn complex business and customer problems into scalable digital products. Experienced in leading cross-functional teams and senior stakeholders from discovery and strategy through delivery, adoption and continuous improvement.

Worked for clients such as: Google, Dunnhumby (TESCO UK), British Telecom (EPAM), Philip Morris Int. (Publicis Sapient), Al Arabiya/MBC, Brooklyn Brothers, Play inc. as well as well known agencies such as AKQA (Client:Visa), IBM iX Studio (Clients: Nationwide, BP, Prudential and Wesleyan) and Edelman (Clients: Knorr, Nissan, Lego, Xbox, HP and Shell).

Expertise and leadership in different industries and sectors such as:

- Cloud computing, infrastructure and AI,

- Marketing, data analytics and data science,

- Telecommunications and IT services,

- Tobacco and consumer goods,

- Broadcast media and audiovisual news,

- Fintech, digital payments and banking,

- Private equity investment,

- Online publishing,

- Independent entrepreneurs and creative agencies.

I also have experience in project management and production (art events and music) and wrote, directed an edited few shortfilms.

I've always been a wide achiever and I am always seeking new challenging opportunities allowing great human interactions and collaborations, ethical approach to work and great deliveries.

Clients, studios and agencies