About

Senior Lead Product Designer with more than 10 years of experience in both UI and UX.

Recent clients include British Telecom (EPAM agency), Philip Morris Int. (Publicis Sapient agency), Al Arabiya/MBC as well as well known agencies such as AKQA (Client: Visa), IBM iX Studio (Clients: Nationwide, BP, Prudential and Wesleyan) and Edelman (Clients: Knorr, Nissan, Lego, Xbox, HP and Shell).

My most recent project as Design Lead was the rebrand of a digital publishing platform (responsive design in 2 languages – English and Arabic – across Web and App) providing a comprehensive DLS (Design Language System) and a new components library for the editorial teams.

So far I’ve been privileged enough to provide expertise and leadership in different industries and sectors such as Private equity investment / Banking / Real estate / PR & Marketing / Online publishing / Fintech startups / Independent entrepreneurs and creative agencies.

My approach to work consists in understanding the ‘Why’ of any project and finding out about the ‘What’ and ‘How’ through in-depth creative sessions and workshops with the client including the PO, BA(s), PM and all the leads.

As a designer and a as a lead, I am able to work from strategy to conceptual ideas to request for proposal to proof of concept to final delivery in branding, web & app design as well as prototyping, infographics, reports, OOH large prints and POS design for events.

I also have experience in project management and production (art events and music) and wrote, directed an edited few shortfilms.

I've always been a wide achiever and I am always seeking new challenging opportunities allowing great human interactions, ethical approach to work and amazing deliveries.